F1 Jargon Buster 'Kers'

In order to help explain some of the more technical aspects of a Formula 1 car, a series of 'Jargon Buster' spots were created. In this example Ted Kravitz is explaining KERS (Kinetic energy recovery system).

We were tasked with producing a graphical and almost x-ray vision of an F1 car. This allowed us to really show the inner workings of these extremely technical and complex machines in a visually striking way whilst maintaining clarity.

// Lead Comp